Tasks for this week

You should consider how the print/ video products produced by some of your research artists are branded (review the presentation below for idea on areas to consider). Try to cover 3-5 packages (CD/ video/ advertising [if you can find it]). You should also begin preparing your "pitch" - an outline of what your project will look like based on your research. This should include references to material you have looked at and information regarding your intentions in terms of content. Any mockups or pre-production tests should also be used.

Pitching your campaign

• What will it include?
• Branding
• Imagery
• Logo
• Relevant content

• How does content link to
• Research into relevant media products
• Genre?
• Audience?

• What implications are there with regard to
• Representation
• Institutions